In Part 1 the focus was on seeking unbiased services and the value of being aware of who is paying whom. Some tech analysts are better than others, however even the most respected services require a "buyers beware" due diligence.
Acknowledging the imperfections of this market, Part 2 presents a process for identifying technology information that assists with making sound business decisions. After locating the most unbiased source available, business leaders need to address the facts as verified.
As an example, I looked into the following review of three well known file sharing tools: ShareFile, Dropbox and Google Drive.
An effective characteristic of FinancesOnline's review is that they base conclusions on clearly stated measures. For example, they state that "...you may also choose to share files via ShareFile because of its compliance with HIPAA, FINRA, and similar industry regulations..." These compliance levels are critical for many business users.
In addition, they ranked ShareFile higher because of its unlimited storage. Knowing ShareFile was selected because of these stated features aids in understanding the conclusion of this review. Such transparency helps the reader understand the thought process and allows the reader to verify the claims.
However, these claims were easily investigated, revealing that Google's product is also fully compliant with regulations and G Suite includes unlimited storage at a fraction of the cost.
This posting is not meant to be a complete review of these file sharing tools. Rather, Parts 1 & 2 introduce a thought process to assist in managing what can be a daunting task for business leaders. ShareFile and G Suite are great productivity solutions and I currently use both, based on their other unique features. To locate reliable information, consider the source and check the facts.